From energy sector to other sectors: How Sustainable Marketing Practices and Sustainable Revenue relate to Environmental Performance in firms

Volume 10, Issue 1, February 2025     |     PP. 1-26      |     PDF (322 K)    |     Pub. Date: May 4, 2025
DOI: 10.54647/energy480249    14 Downloads     82 Views  

Author(s)

Olivier Sempiga, Department of Management, Kozminski University
Lawrence Daka, St Ignatius College, Chishawasha, Zimbabwe

Abstract
Climate change and global warming have been attributed to, among other things, a high consumption of fossil fuels which has led to severe environmental problems. Sustainable marketing practices is increasingly being viewed as part of the solution especially when it comes to the energy sector, given the significant environmental impact of energy production and consumption in this sector. The energy sector has a lion’s share in polluting the environment and causing climate change and a lot of effort has been done recently to move away from fossil fuels and to privilege renewable energy sources. It is believed that the adoption of sustainable marketing practices can help different organizations to reduce their environmental impact and promote sustainable development. Different firms are being urged to examine the ways in which marketing can become more sustainable. Research has shown that only those firms that incorporate environmental value into their business strategies will succeed in the future. We investigate how firms invest sustainably and take sustainable initiatives and how these sustainable marketing practices coupled with sustainable revenue relate to environmental outcomes. Using a multiple linear regression, we analyse the relationship between sustainable revenue, sustainable marketing practices of 100 firms from various sectors and industries around the world. We examine how their sustainable investment, sustainable revenue, energy productivity and carbon productivity relate to environmental sustainability and performance. Our study provides empirical evidence of the interplay between financial factors (such as investment and revenue) and environmental performance. Results show that organizations need to consider allocating resources and implementing strategies to enhance sustainability practices to improve their environmental performance. This suggests that allocating resources and generating revenue from sustainable initiatives can contribute to better environmental outcomes.

Keywords
energy sector, sustainable investment, environmental performance, sustainability, sustainable marketing practices

Cite this paper
Olivier Sempiga, Lawrence Daka, From energy sector to other sectors: How Sustainable Marketing Practices and Sustainable Revenue relate to Environmental Performance in firms , SCIREA Journal of Energy. Volume 10, Issue 1, February 2025 | PP. 1-26. 10.54647/energy480249

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